Consumers today are increasingly using smartphones and tablets for online activities. Because mobile networks tend to have more delivery issues than traditional networks, it is vital to ensure that your business can handle the unique challenges of these platforms. Customers connecting on the go tend to have much shorter attention spans than those sitting in front of a traditional computer. To grab and maintain your audience’s attention, your company’s website and products need to download as fast as possible. A content delivery network (CDN) is a simple way to improve speed without going over your budget.
Guaranteed speed increases
If you want consumers to engage with your mobile content, your company’s servers must be able to handle large amounts of content and data while operating correctly. In the past, the only way to ensure that they could handle such a significant demand was to pay extravagant fees for a server farm. Modern CDN solutions allow you to access a network of servers while only paying for the resources you ultimately use. Additionally, CDN providers typically have servers located across the globe in strategic locations designed to optimize internet traffic. These networks also help reduce content-loading issues when cellular connections are spotty.
In today’s digital society, where customers are scattered all over the globe, CDNs play a vital role in ensuring that website files and application packages are delivered to your customers in a timely fashion, regardless of their location. This increase in performance is possible because CDNs store critical files on servers in the regions that you specify. When a customer chooses to visit your site or app, their request rapidly routes to the server closest to them. A customer located in France, for example, might be connected to a server in Europe, while a customer in New York might be directed to a server within the United States. Although this may sound expensive, CDNs are a great solution for companies of all sizes, as some CDNs allow you to pay as you go, and providers usually assist with set-up and integration.
Features for mobile sites
CDNs are particularly crucial for video delivery acceleration in mobile because video media is one of the most resource-intensive services customers can use while on the go. As business owners continue to rely on video and other multimedia to communicate ideas to customers, it is crucial to ensure that servers can withstand the demand. In mobile, one of the biggest challenges can be delivering content in a format optimized for specific devices.
Many CDN providers can often support multiple wrappers for content, meaning that your business can ensure that users can view the correct video on their device. Additionally, real-time reports provide that you can catch trouble spots before they become too serious.
Although picking a CDN can seem like a daunting process, choosing a reputable vendor will allow you to better manage your mobile visitors at a price that fits your budget, no matter how large or small it may be.